Des questions ? Notre équipe est disponible pour vous accompagner dans votre projet... >> Je prends rendez-vous !
WHY PURSUE A MASTER IN INTERNATIONAL BUSINESS?
Why choose the Master's degree in International Sports Business?
The Master's degree in International Sports Business - Business Unit Manager*, 100% in English and available as a sandwich course, enables students to design a global business strategy: budget and financial management, promotion of a product or service in France and abroad, team and project management.
The program offers cutting-edge expertise in sports business management, preparing future leaders to successfully navigate the global sports arena. Through a hands-on approach, students develop an in-depth understanding of the specific challenges of international business in the sports industry, while acquiring the skills needed to effectively
manage business units in this sector.
*« Manager in Business Development and Commercial Performance » at ESGCV, Level 7 registered with the RNCP under number 39965 by decision of the Director General of France Compétences on 12/18/2024.
76%
Certification in 2024
(source : jury November 2024)
89%
Integration rate 6 months after graduation
over the period from 2020 to 2023
WHAT ARE THE COMPETENCY TARGETS OF THE MASTER IN INTERNATIONAL BUSINESS?
At the end of this master's program, you will have acquired the skills to :
- Define a business development strategy
- Deploy and optimize business strategies
- Manage business development projects
- Supervise sales activities and teams
These skills will be developed around international sports business
WHAT IS THE PROGRAM FOR THE MASTER IN INTERNATIONAL BUSINESS 2024-2025?
BUSINESS DEVELOPMENT STRATEGY
- Market studies
- Market segmentation and targeting
- Strategic diagnosis
Commercial proposal
DEPLOYMENT AND OPTIMIZATION OF BUSINESS STRATEGIES
- Omnichannel strategy
- New marketing tools and targeting
- Development strategy
- Commercial negotiation tools
PROJECT MANAGEMENT
- Development of a specifications document
- Project design and dashboards
- Contract law
- Customer experience and loyalty
SUPERVISION OF ACTIVITIES AND TEAMS
- Management of the sales team
- Agile management
- Human resources strategy
INTERNATIONAL SPORTS COMMERCE
- Legacy of GESI – major international sports events
- Sourcing of international offers
- Intercultural negotiation
- International sports governance
- International supply chain
- International challenge: World Cup
- Second foreign language
DEVELOPING PROFESSIONAL AND CITIZENSHIP CULTURE
- Generative AI
- CV workshop
- Ecological transition in sports
- Inclusion, diversity, and disability
EXPERIMENT AND DISCOVER
- Women in Sports Day
- ESG Guest: meeting with prestigious guests from the sports world
- AI in Sports
- Communication skills with the Florent course: managerial posture
- Master class - Sports Clubs
- The escapes: out-of-the-walls activities
- E-business Game
BUSINESS DEVELOPMENT STRATEGY
- Market research and monitoring
- Positioning and marketing segmentation
- Business Model and Business Intelligence
- Thesis methodology
DEPLOYMENT AND OPTIMIZATION OF BUSINESS STRATEGIES
- Product/service development strategy
- Data Management
- New market acquisition strategy
- Commercial negotiation strategy
PROJECT MANAGEMENT
- Specifications document
- Project management and KPIs
- Business law
- Customer experience and innovation
- Performance evaluation
- Business Project
SUPERVISION OF ACTIVITIES AND TEAMS
- Commercial performance management
- Leadership and management
- Talent management
INTERNATIONAL SPORTS COMMERCE
- Sports and geopolitics
- Internationalization strategy
- Emerging sports markets
- Lobbying in the sports industry
- Calls for tenders in the sports industry
- Sustainable sports internationally
- TOEIC goal
DEVELOPING PROFESSIONAL AND CITIZENSHIP CULTURE - Debate Café
- Citizenship and diversity
- Handimanagement
EXPERIMENT AND DISCOVER
- Climate Day
- ESG Guest: meeting with prestigious guests from the sports world
- Networking
- The escapes: at the heart of Sport Business
- Generative AI: practical workshop
CAREER OPPORTUNITIES AFTER A MASTER IN INTERNATIONAL BUSINESS
Holders of the Master's Degree in International Sports Business can work as :
- Biz Dev / Business Developer
- Business development manager
- Business development and sales
- Business Development Consultant
- Business engineering manager
- Key account manager
- Business Developer
- International Sales Manager
- Sales Manager
- Sales Development Representative
- Business introducer
- Business Development Manager
- Business Manager
- Business engineer / Sales engineer
- Area Manager
- Development and Commercial Performance Manager
These positions offer diverse opportunities for growth and advancement within the dynamic sports industry, allowing you to leverage your expertise and experience to contribute to the success of organizations on a global scale.
ADMISSION AT ESG SPORT
For enter the 1st year of the Master's program :
You must have completed 3 years of studies (180 ECTS) in the field of business, marketing or economics/management: bachelor's degree from a business school, bachelor's degree in business management, sales and marketing...
For enter the 2nd year of the Master's program :
You must have completed 4 years of higher education (240 ECTS) in thefield of commerce, marketing or economics/management: 4th year at abusiness school, Master 1 commerce, Master 1 commerce international, Master 1 marketing...
A good command of English is an essential prerequisite for integration intothe program.
PRACTICAL INFORMATIONS
- 2 years
- 469 hours per year
These hours include face-to-face classes with lecturers and e-learning, group work, company projects and professional challenges, and training-related events such as conferences and meetings with professionals.
In the context of an apprenticeship, no tuition fees are charged to the apprentice.
For the fees please refer to the application form.
If you have taken similar training elsewhere, there are equivalences for certain skill blocks. See the details on our certification sheet on the France Compétences website.
This course leads to the title of « Manager in Business Development and Commercial Performance » at ESGCV, Level 7 registered with the RNCP under number 39965 by decision of the Director General of France Compétences on 12/18/2024.
Bridges are available to other ESG Sport courses offering the same title and/or training.
The specific terms of your certification are as follows: Professional simulations, project, professional thesis, and case studies.
Find out more about assessment methods on the Diplomas and Certifications page.
